The Other Side it is my personal way to observe the non-visible and then make it visible. This research on the social representation of self, highlights in fact, the emotional response that we get when we post pictures on social media—specifically Instagram.
The analysis is comparing the negative/sad aspects of the Instagram posts in correlation to the empathy, or lack thereof, reflected in the likes from viewers. The challenge with visualizing this information was in transmitting the concept of emotion without losing the value and importance of the data reported. The purely scientific approach of using charts, in fact, allowed the reading of the data more clearly, but it did not show in any way the emotional sense of this research.
The design uses therefore elements that convey Instagram as well as the intersection between sending and receiving the message.
The analysis of 95 photos published over a year with a total of 1214 likes demonstrate the absolute, or almost absolute, lack of sensitivity, sense of sharing or perception of the events presented. The images that received the greatest response relate to food (504 likes out of a total of 25 pictures posted) or the city of San Francisco (280 likes out of a total of 10 pictures posted) and are the most visible ones. While the 20 personal pictures received only 148 likes and the 15 everyday pictures, 22 likes are somewhat transparent, as they have been mostly ignored by the audience despite them being the most important to the author.